Creative Facilitation

Founder Gail Francis of About Turn Thinking has over 25 years experience in the food industry and recognised the need for Creative Thinking Space within the sector.

Gail is an industry specialist with a remarkable level of knowledge and passion for the creative process and wanted her brand to show personality, humour, colour and to break from the usual visual language found within the food sector.

The logo solution was a ‘light bulb’ moment, literally and paired with a zingy pear! Whilst the colour palette entailed a range of juicy fruity colours.

The website consists of blocks of brightly coloured overlapping areas and chalk board textures inspired by the essence of Post-it notes and note taking.